Privacy Policy
Effective Date: August 1, 2025
At Merkley Eye Center, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.
1. Information We Collect
We may collect personal information from you in a variety of ways, including when you:
- Fill out a form on our website (e.g., schedule a consultation)
- Contact us via email or phone
- Provide information during an appointment or consultation
Personal information may include:
- Name
- Contact details (email, phone, address)
- Date of birth
- Insurance or payment information
- Medical history or vision-related details
2. How We Use Your Information
We use your information to:
- Provide and manage our services (e.g., scheduling, exams, procedures)
- Respond to inquiries and follow up with you
- Send appointment reminders or other relevant updates
- Improve our website and customer experience
- Comply with applicable laws and regulations
3. Sharing of Information
We do not sell or rent your personal information. We may share your information only with:
- Our medical and administrative staff
- Authorized third-party service providers (e.g., appointment or billing systems)
- Insurance providers and payment processors
- Regulatory authorities when required by law (e.g., HIPAA compliance)
4. HIPAA Compliance
As a healthcare provider, we adhere to the Health Insurance Portability and Accountability Act (HIPAA), which protects your health information. You have specific rights under HIPAA, including the right to access and request corrections to your medical records. A full notice of HIPAA Privacy Practices is available upon request or at your visit.
5. Cookies and Website Analytics
We may use cookies or similar technologies on our website to:
- Analyze how users interact with our website
- Improve performance and functionality
- Provide personalized content
You can adjust your browser settings to disable cookies if you prefer.
6. Third-Party Links
Our website may contain links to other sites, including social media or partner organizations. We are not responsible for the privacy practices of other websites and encourage you to read their policies.
7. Data Security
We take appropriate security measures to protect your personal information from unauthorized access, disclosure, or misuse. This includes both digital safeguards and administrative protocols.
8. Your Rights
You have the right to:
- Access, update, or delete your personal information (subject to legal exceptions)
- Request a copy of your records
- Opt out of marketing communications at any time
9. Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from minors without parental consent.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.
11. Contact Us
If you have questions about this Privacy Policy or would like to exercise your rights, please contact us at:
Merkley Eye Surgery Center
3581 E Overland Rd.
Meridian, ID 83642
208.629.7291